What Is Information Design?

In the broadest sense of the term, information design is the visual presentation of information. This visual presentation of information is one of the most effective methods of communication. That is why we are surrounded all our lives by signs, billboards, and a plethora of other visual objects. However, this visual presentation of information comes with its own obstacles, so information design strives for efficiency. In fact, efficiency is the name of the game. Information design is about offering the best solutions possible. On one hand, data must be successfully portrayed in a visual format. On the other hand, art must be infused with information that is easily and effectively communicated.